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Think back to the time you started your business. Chances are it was because you enjoyed being in a particular industry – you had a passion about your product or service, and wanted to share it with the world. But did you ever stop and say to yourself, “I can’t wait to market this business”? Probably not. That unfortunately is why many of today’s small businesses fail. The owners try everything they can think of to save their business, yet they miss out on the one opportunity that can turn their business into true success: hiring a small business marketing consultant.

A small business marketing consultant specializes in learning the top ways to market a business; creates strategies that will help businesses double, even triple their current profits and teaches the most effective methods for increasing the bottom line of any business.

In today’s business world, there are two types of small business marketing consultants:

* Traditional small business marketing consultants
* Online small business marketing consultants

A traditional small business marketing consultant can help you create a marketing strategy using traditional tools. They understand how to advertise your business. They understand the importance of branding. They can help you write copy, and create dynamic promotional pieces. In short, they understand how to marketing your business well in the traditional environment.

But if someone has been in the marketing field for a number of years, and understands traditional marketing venues well, what they may not be good at is making the transition to the online world. And there is a world of difference between traditional and online marketing.

An online small business marketing consultant understands the same strategies used in traditional marketing. They understand advertising. They understand branding. They understand the importance for creating dynamic promotional pieces. But from there is where the differences begin.

An online small business marketing consultant realizes that you sell differently online than you do off. It takes different strategies, different copy, and different promotional materials to succeed online. Not only should a consultant provide you with traditional methods, but they should make sure these methods feed the online world as well.

For example, a postcard sent out direct mail has always been a successful tool. But if you send out that postcard asking for the reader to take one action step – heading to a website to sign up for a free report – you success rate for that postcard will improve dramatically.

While this technique may seem simple, there are many techniques just like this that can bridge the traditional and online world together, and make your business stronger and more profitable. It’s all in what you know – and whom you ask to help make it a possibility.

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Selecting a divorce attorney is a critical decision making process. The person who you hire will be responsible for obtaining or maintaining your custody rights to your children, your property interests, and depending upon the side you are one, either minimizing or maximizing your support rights. In reality, selecting a divorce attorney is also an incredibly stressful experience. Do it right and you can breath easy. Do it wrong and you will spend years making up for losses that might have been prevented.

There are a few tried and true tactics that you should be using when you select a divorce attorney. Before you even begin, you need to identify the type of case that you will be involved in. Will you be mediating your divorce? Will you be negotiating? Or, will your case be one of those cases that goes to court and becomes a knock down, drag out divorce litigation? There are divorce attorneys who specialize in these different types of cases and you need to hire the type of divorce attorney who is best suited to the type of case that you have. If you need to deal with a knock down, drag out litigation, you do not want a mediation attorney trying to protect your interests. Likewise, if you are going through mediation, the last thing you want is a divorce attorney who will try to create issues and move you towards litigation.

So, step one in the process of selecting a divorce attorney is to identify the type of case that you have. Next, start asking people for help. Since the divorce rate in the United States is at about 50%, chances are you know at least several people who have been through a divorce. Ask about their process, how they selected a divorce attorney, and how their attorney performed for them.

AFter you have received the names of several divorce attorneys that you received from asking other people, go online and start researching those attorneys and others. Many divorce attorneys have websites, write articles, and advertise on divorce portal websites. You can get quite a bit of information about how an attorney approaches cases and treats clients by reviewing their website.

After you have reviewed the divorce attorney websites, make a list of at least two and as many as five divorce attorneys who you think you will be comfortable speaking with. Call the offices of those divorce attorneys and schedule consultations. Some of those attorneys will charge you for a consultation; the more experience the attorney has, the more likely that you will have to pay for time with that attorney.

When you attend a consultation with a divorce attorney, be prepared. Make an outline of the history of your marriage and the problems facing you now. If you or your spouse has filed any papers in court, make sure you bring them with you. Bring one or two years tax returns or a recent financial statement so that the divorce attorney can review some of your financial data before being asked questions about “results”.

Make sure you ask each divorce attorney questions about how that attorney’s office operates in response to client phone calls, emails, or other inquiries or needs. If you will be working with a divorce attorney who has no other attorney in their office, be prepared to wait in line when you have a need for a response. That attorney will have other clients who have needs just as significant as yours, and an attorney can be responsive to only one client at a time. Even with that drawback, there may be a divorce attorney who you feel is just right for you who is also a solo practitioner. That is a trade off that you may have to get comfortable with.

After you have completed all of the consultations and reviewed the answers to all of your questions, decide which divorce attorney you felt most comfortable with and which one you believe will work with you to get the type of results that you want.

For more help and information on this topic, visit our site at: http://www.millenniumdivorce.co

When a couple reaches the difficult decision that divorce is the only way to bring peace to a home, there are often strong and conflicting emotions involved.  The parties may feel anger, sadness, fear, and even relief with a resolution that perhaps has been years in the making.  All too often, however, the husband and wife are not the only people whose emotions and futures need to be considered.  When children are placed in the middle of divorce negotiations, consideration for the physical and psychological well-being of these innocent participants should be placed above every other factor.  Statistics show that 43.7% of custodial mothers and 56.2% of custodial fathers in our country are either separated or divorced.  In Texas alone, there were 58,736 children affected by divorce in 2005, with an average of 0.8 children per divorce.  Out of all of the divorces in Texas for that year, 23.5% involved two or more children. This means that there are thousands of divorcing parents just in the Lone Star State who are struggling with the life decisions that will forever impact their children.

There have been repeated studies which show the difficulties that are experienced by children whose parents are divorced.  It is not uncommon for these children to display negative behaviors such as aggression toward peers, impatience, defiance towards parents, and a regression in childhood milestones such as potty training.  Older children may choose to engage in early sexual activity and have an increased chance of experimenting with drugs or alcohol.  Also, while the husband and wife are likely dealing with fears of being alone and providing financially for their family, children are dealing with their own very real set of fears which must be acknowledged and discussed.  Kids in the middle of a divorce are often afraid of a change to their schedules, the possibility of abandonment, the need to mediate their parents’ disputes, and losing an attachment to the non-custodial parent.  The good news is that children do not necessarily have to come out of a divorce with long-term problems. Research has proven the long-term resiliency of children, even though an incredibly difficult experience such as divorce.  Parents can assist in this process by being responsive to their children’s needs and feelings, keeping conflict away from the eyes and ears of their children, and developing a child custody and visitation plan that is in the best interest of the kids.

The more you know about child custody laws in Texas, the more prepared you will be to make the settlement process a smooth and amicable one for your entire family.  Texas law starts with the assumption that joint custody, called “conservatorship,” is in the best interest of children, with one parent determined to provide primary physical custody.  While the mother has traditionally been thought to receive the benefit of the court concerning primary custody, and still has the advantage concerning younger children, recent trends have shown fathers being awarded custody on an increasing basis.  Texas courts prefer that parents agree to the custody arrangement together, if possible, as this is the optimal course of action for the children.  If the court must get involved, a family law judge will consider the following factors when determining the custody of children:

history of contact between each parent and the children mental and physical health of the parents work schedules of the parents living arrangements of each parent any history of abusive behavior preference of the child if he or she is at least twelve years of age

In addition to determining primary custody, the courts also must file a visitation schedule for the non-custodial parent.  Unless there is a history of abuse or abandonment, it is in the child’s best interest to have active involvement from, and quality time with, both parents.  The Texas Family Code has a standard visitation schedule in place, with deviations from this plan being allowed assuming that both parents agree to the changes.  For children who are at least three years old, the holidays are divided evenly between parents and the non-custodial parent has the kids two weekends a month, as well as every Thursday evening and thirty days during the summer.

No one will ever be able to tell you honestly that divorce is easy on children.  Depending on the age of the children at the time of the separation, parents can expect to deal with a wide variety of behavioral and emotional issues.  Reassuring your children that they are loved and that the divorce had nothing to do with them, keeping a routine, and respecting your estranged spouse are all steps that you can take to make a bad situation as positive as possible.  In addition, make sure you are using the legal system in a way that benefits your kids’ long-term stability and does not use them as pawns in an angry battle.  If you have any questions about the laws in Texas regarding children and divorce, please consult a family law attorney as soon as possible.

Tony R. Bertolino is the managing partner at Bertolino LLP with law offices located in Austin, Houston and San Antonio, Texas. A member of the Trial and Appellate Litigation Team, Mr. Bertolino’s practice is devoted largely to complex transactions, commercial litigation, business law, entertainment law and family law matters. You can read more about Mr. Bertolino at www.belolaw.com